133 - Paying for Attention vs. Commanding Attention | Demand Gen Live S2 x29
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The Best Company Page Content Production on Linkton
Linton: Building on top of a personal profile, first is the smartest strategy. But just be careful, because if you get 75 thousand followers, and then linkton comes in and says, "We're going to shut this account down" I've seen a big push recentlyand this is moren lhie corporate communications, on ouno sustain ability, e s g reporting. And so really trying to have some of these authentic content marketing around what companies are doing to be a lebit more a sustainableor or make these commitments.
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