#346: The ABT's of Branding: How to Romance Your Customer with Your Story
Business of Story
00:00
Are You Not Selling?
Every part of my day is selling something. I'm doing that every single day, all day long. But what i hear, the pushback i get is people say, park, i'm not in sales. Or, i've got a bunch of team members that don't really connect with the a b ts of salling because they said, r not in Sales. Well, i disagree with you, and i'm not the only one. Everybody's a seller. You're all representing your company. Whether or not you're on a normal productive company calls, or whether you are talking to your grandmother, you're still selling. And if you were trying to get people to buy into
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