Olga Osminkina-Jones of Reckitt on intimate wellness, value creation, and connecting with the consumer wellness, value creation, and connecting with the consumer
BRAVE COMMERCE
00:00
The Role of E-Commerce in the Category Growth?
Sally Kohn: E-commerce becomes a mechanism to buy when you're maybe not feeling as comfortable. The forecast models would often tell you that five years from now, actually, brick and mortar would become even less relevant to this category than they were already. But what is going to become most important is that consumer journey, that only channel approach is truly interconnected. She says brands like Durax are finally redefining it is acceptable to have vibrators on the shelves.
Play episode from 17:55
Transcript
