We asked sports execs the $1M question: How do you solve anonymous fandom? This week, The Attention Shift goes live from the Solution Series event in Mayfair. Ed and Jo are joined by the captains of the night’s highest-scoring teams: Harry Hesp (Marketing Director, Baller League) and Naveed Raja (former Sky Sports Racing Director).
We dive into why 76% of fans remain unknown to rights holders and how organisations can identify them to stop leaking seven-figure revenues. From Baller League’s blueprint for dominating the under-34 demographic to Naveed’s insights on why the traditional "arm’s length" rights model is being replaced by Joint Ventures, this episode explores what happens when the biggest players in the game stop being media companies and start becoming tech platforms.
Want to read more about what Ed, Jo, Lee and their guests are discussing? Head to the Dizplai website and check out the show notes! Got a topic for us? Or maybe a question for the team? Drop us a line at hello@attentionshift.media.
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