How to Communicate Value
The Advanced Selling Podcast
00:00
Telling a Good Story
The best vehicle for communicating your company's value is a story, says Tipse. A good story has to be personal and emotional; it can't be intellectual or platitudes. The client needs to know more about the firm than just what they've done in the past. tipse: "You want to first thing about dividing into two parts, one, the company story"
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Transcript
