Everyone talks about strategy. Very few teams can execute it.
In this episode of Bridge the Gap, we sit down with Nicole Brownell, Managing Director of Growth and Value Creation at Novo Advisors, to unpack why most go-to-market strategies stall and what it actually takes to build execution that scales.
Nicole shares hard-earned lessons from turnarounds, PE-backed environments, and complex GTM organizations, breaking down where alignment really fails, why RevOps is a system (not a role), and how leaders must bridge strategy, operations, and accountability.
We cover why early growth often hides deeper issues, how misaligned KPIs create downstream friction, and why outcomes, not decks, are redefining modern consulting and operating models.
Key highlights:
✓ Why most companies do not have a growth problem
✓ How RevOps connects strategy, systems, finance, and execution
✓ The real difference between alignment and shared accountability
✓ Why strategy decks fail without embedded execution
✓ What PE-backed companies demand from GTM and operational leaders
✓ How founders mistake early traction for long-term enterprise value
If you are a founder, operator, or GTM leader trying to turn strategy into sustained execution, this episode is for you.
Connect with Nicole – nicolebrownell
Sponsor info:
We are proudly supported by Sendoso, where thoughtful gifting drives results.
Learn more at: https://www.sendoso.co
🎁 Lastly, we have a gift for you! We’re tired of seeing people getting critical GTM components wrong. Need help with your ICP, Buyer Persona, and Value Prop? Tired of the shitty “resources” people “give away” to gain followers?
We’ve developed a tool that creates your basic GTM Foundations (ICP, BP, abd Value Prop) for you. Snag it here.
