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How Product Placement Works

Stuff You Should Know

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The Importance of Financial Compensation in Filmmaking

"We're not famous enough to do it the third way, which I plan on doing. That's pretty much extortion." "It's been a deal for smaller films though," he says. "I remember Reese's Pieces before ET and after ET because it was a big, big difference" "'Titanic' broke the $200 million mark so it just is crazy money'"

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