Demand Gen

Trent: When you say demand gen, is there activities? Are there their activities already defined? Like, e de, they have one demangen specialist who creates white papers. And then, like, the ution for that is, like, maybe some paid stuff. If lica a regional retailer has like, more than 20 locations, then like, the run paid ads towards security folks within that account per se. Ba: The question comes down to, how do you promote white papers outside of the annoying, stuped tent, the, you know, the a cadence? Om, and here's the answers.