The Venture cover image

Democratizing alternative asset investing: A conversation with ADDX’s Oi-Yee Choo

The Venture

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The Second Part That Keeps You Up at Night

The second thing that keeps me up at night is sort of how do we manage that talent because we're building enterprise. It's a whole new skill set. And it's very different from a direct to consumer approach, right? A person who is good at marketing or sort of a consumer focused approach is not likely to be selling a platform to a financial services company, a bank or security sales base. So these things as a startup, you don't know what youdon't know. You think, Oh, okay, I'm going to build this an hour for this. But then it happens, and the next day they've got something else in front of them.

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