Introduction

Omar lay is a young nigerian musician, just 25. He's broken into western markets partly because of a collaboration with justin beeber. Omarle sings about love, heartbreak and longing. With other western mega stars like ed shiron and madonna tapping into the aphrobetes genre,. Are they benefiting west african music, or riding its momentum for their own commercial benefit? And what does it mean for the way aphrobites will evolve?