As interest in sports investing continues to grow, the conversation is shifting from why it matters to how to approach it effectively.
In this panel, Brian Adams is joined by Kyle Auffray, Bobby Henebry, and Justin Papadakis to unpack how investors are navigating an increasingly complex and fragmented sports landscape. Rather than focusing solely on team ownership, the discussion explores where value is actually being created today—across real estate, media rights, fan engagement, and the broader ecosystem surrounding sports.
The group shares how they evaluate opportunities across different stages of maturity, from emerging leagues to established franchises, and how factors like structure, governance, and revenue diversification influence long-term outcomes. They also discuss the practical realities of accessing deals, building conviction in a fast-moving space, and balancing enthusiasm for the industry with disciplined portfolio construction.
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This episode is sponsored by In Three Generations.
In Three Generations provides education and coaching for individuals and families with significant financial means, helping both leading and rising generations navigate wealth with confidence, clarity, and intention.
Learn more at inthreegenerations.com
