How to Build a Nich Audience

Your customers are waiting for you to interact with them everyday online. And, if you don’t show up fresh, fly, and fabulous, another brand will.

In 2017, ecommerce was responsible for around $2.3 trillion in sales and is expected to hit $4.5 trillion in 2021 (according to a Statista report). In the US alone, ecommerce represents almost 10% of retail sales and that number is expected to grow by nearly 15% each year!

Nathan Otwell, CMO of Shopnova, joins Adam to discuss the benefits of creating ecommerce store.

Discover:

• What the lifetime value of the customer is and how you increase it;
• What the value of Customer Acquisition is;
• How much eCommerce shops should invest in their marketing;
• How risk-averse should one be;
• And much more!

If you want to enter the world of ecommerce, tune in!