Steve Jobs Announces the iPhone

Ben & David examine Google’s 2005 purchase of Android for a rumored $50M, undeniably one of the best technology acquisitions of all time. But will it top the list of these tough graders? Tune in to find out. 

Sponsors:

• WorkOS: https://bit.ly/workos25
• Intapp: https://bit.ly/intappceleste
• Sentry: https://bit.ly/acquiredsentry
• Anthropic: https://bit.ly/acquiredclaude25

More Acquired!

• Get email updates with hints on next episode and follow-ups from recent episodes
• Join the Slack
• Subscribe to ACQ2
• Merch Store!

© Copyright 2015-2026 ACQ, LLC

• Welcome new listeners! We quickly review the show format for newbies. 
• Community spotlight: Patagonia on a Budget from community member Matt Morgante (@mattm on Slack)
• Andy Rubin’s career trajectory and what made him “born to start Android"
• The undeniable “cool factor” of the Danger Sidekick in the early/mid-2000’s, including fans such as  Larry Page, Sergey Brin and… Turtle from Entourage 
• Android’s original ambition to build an operating system for…  digital cameras
• WebTV founder Steve Perlman is  pretty much the best friend ever 
• Google’s own perspective on Android as their “best deal ever"
• The Android team’s reaction to Steve Jobs unveiling the iPhone in January 2007, and redesigning the initial launch hardware 
• Announcing Android and—equally importantly—the Open Handset Alliance (“OHA”)
• The much-talked-about "mobile holy wars", between Android’s “open” platform and Apple’s “closed” platform 
• The less-talked-about US carrier wars with the iPhone + AT&T in one camp, and everyone else in the Google / OHA camp (including “Droid Does”)
• A quirk of history: HTC at one point acquires a majority share in Beats, resulting a short-lived period of  Beats-branded Android phones (still available on Amazon!)
• The real battleground for Google in the mobile platform wars: the economics of “default search” (briefly known thanks to the  Oracle/Java lawsuit against Google) 
• Google’s detour into smartphone hardware with the acquisition (and subsequent divestiture) of Motorola 
• The “fork-ability” of Android via the Android Open Source Project (versus “Google Android”), and the rise of Xiaomi, Cyanogen, Kindle Fire and other platforms
• The ecosystem economics of the Android business for Google 
• “Defensive” versus “offensive” acquisitions, and protecting Google’s core search business 
• Could (or would) Google have built an Android-like platform without acquiring Android the company (or having Andy Rubin)?
• Framing the technology world’s shift to mobile within (surprise) Ben Thompson’s Aggregation Theory
• The current “moving up the stack” of the competitive playing field as the mobile landscape matures 
• Grading: Android versus Instagram?

  Followups: 

•  Waze launches Carpool in the Bay Area.  Much consternation ensues on the Uber board.

  Hot Takes: 

• The iPhone 7 (and AirPods) announcement 

  The Carve Out: 

• Ben:  Business Adventures by John Brooks, Bill Gates’ favorite business book
• David: Ezra Edelman's fantastic 5-part ESPN documentary on O.J. Simpson, O.J.: Made in America
• None this week… coverage of Instagram Stories to come next time!