85% of brand mentions now come from third-party sources, not your website. Kevin Indig, growth advisor to over 40 companies including G2, Ramp, and Airbnb, shares how enterprise teams are winning visibility in AI-driven search environments. The discussion covers transitioning from traffic-focused metrics to share-of-voice measurements, implementing capacity-based budget allocation over output-driven spending, and developing meta-thinking skills to navigate constant industry transformation while building authority beyond owned domains.
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