Several years ago, I stumbled into an idea that completely shifted how I think about business, growth, and what it really takes to stand out.
It wasn't about doing more.
It wasn't about better marketing.
It was about becoming different in a way that actually matters.
In this episode, I sit down with Christopher Lochhead, co-founder of Category Pirates and co-author of Creator Capitalists, to talk about what it really means to design your own category, and why that might be the most important skill you develop in today's world.
We go far beyond traditional business strategy and into a bigger conversation about AI, creativity, value, and what the future actually rewards.
If you've ever felt like you're capable of more, but the traditional ways of growing your business feel heavy, saturated, or harder than they should be, this episode will open up a completely different way of thinking.
If this episode resonated, I highly recommend grabbing a copy of Creator Capitalists and diving deeper into this work from Christopher Lochhead.
And if you're ready to apply this to your own business - uncovering where your "different" translates into real revenue and growth - that's exactly what I help my clients do. Grab a Profit Strategy call with us.
Mentioned in this episode
Category Pirates
Category Pirates on Substack
Christopher Lochhead on X
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Tune in to start taking your business and life to the next level today and don't forget to subscribe or follow the podcast to make sure you don't miss any future episodes.
Visit https://jessicamillercoaching.com/ to learn more.
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