#6: Ray Edwards—Why Your Sales Copy Stinks (and How to Fix It)
The StoryBrand Podcast
00:00
How to Simplify Electrical Maintenance
We want people to be able to answer three simple questions, grunt back to us. The first one is, what do they do? The second is, how do they make my life better? And the third is, howDo I get it? When we look at your website and we just come up on the first screen here above the first fold, I look at this whole thing. It's a beautiful image. There's some great simplicity and everything, but I can't actually tell what you do or how it makes my life better.
Play episode from 25:06
Transcript
