Is Your Growth at All Costs Working?

In the last year, we've seen a shift from growth at all costs to unit economics. It's easy to throw money into marketing and then sell them new stuff if you have a payback period of two years. If I look at the last 75 companies that have gone public that were unprofitable, their median payback is like one and a half years. We're throwing money at Facebook and TikTok and throwing money at Instagram. You got to be tough on sales comp. And so, and if you're not, you know, you can't waste money.

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