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193. Seeing Around Corners: How to Spot Opportunities for Innovation, with Dr. Rita Gunther McGrath | INNOVATION

The Innovation Engine Podcast

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Is Your Conviction Holding You Back?

One of the dangers when you do spot an inflection point is getting too far ahead of it before it's actually arrived. Reed Hastings had been predicting since he founded the company that eventually what they called video on demand back in the day, we would call it streaming today, would become the way that video was distributed. And so he wanted to split the company and put the DVD business in a thing called Quickseter. But he really didn't think about it from the customer point of view.

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