In this episode of the Simple and Smart SEO Show, Crystal Waddell is joined by Amanda Jordan, Director of Digital Strategy at Rickety Roo, to dive deep into the world of local SEO.

Whether you're a local business owner or part of a franchise, Amanda's insights will help you refine your SEO tactics and strategies for better visibility and results.

Key Takeaways:

Local SEO Is All-Encompassing: Local SEO isn't limited to Google Business Profiles or maps. It involves your entire website and how you rank in a specific geography.
The Power of Internal Linking: Proper internal linking between service and location pages is one of the most effective ways to improve local rankings and increase traffic.
Content Clustering for Local Search: Tailoring content to reflect local search behaviors is crucial for SEO success. Understand how people search in your city and focus on that.
Combatting Duplicate Content in Local SEO: Customize location-specific pages by including unique aspects like user-generated content, reviews, and local awards to avoid content duplication.
Non-Branded Traffic is Essential: Relying on branded traffic limits your reach. Developing non-branded content will help you attract more diverse visitors.

Listener Action Items:

Audit your current internal linking strategy to ensure your key service and location pages are we

Text me your questions or comments!

Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)

Here's a quick question: Are people actually finding your products on Google?

If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.

I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.

No tech headaches, no fluff. Join us at

Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)

Here's a quick question: Are people actually finding your products on Google?

If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.

I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.

No tech headaches, no fluff. Join us at aise

Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)

Here's a quick question: Are people actually finding your products on Google?

If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.

I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.

No tech headaches, no fluff. Join us at

Support the show

Book a Shopify Store Strategy Call With Crystal!

Want to follow up on what you've heard? Search the podcast!

AFFILIATE LINKS:
Start your Shopify Store!
Get SurferSEO!

Metricool (to be everywhere online, you NEED a social media scheduler!)

Grid and Pixel

Note:
If you make a purchase using some of my links, I make a little money.
But I only ever share products, people, & offers I trust & use myself!

Impact of Early Sexual Exposure #DailyWisdom

The Sadhguru Podcast - Of Mystics and Mistakes

Outro

The AI-powered Podcast Player