Imagine a world where every one of us finds meaning in living a good life - and where 'good' means conducive to the flourishing of all beings. Imagine that this frames our every thought, sensing and action, allowing us to explore and question our triggered responses to the world we are enmeshed with in a way that is resilient and self-regulating, so that we can bring the best of ourselves to the table, with outcomes as information, ready to engage with what is, for what matters, and not to force how we think things ought to be. Imagine us working to govern this way of being so our our actions are shaped, moment by moment, day by day, year by year, decade by decade as we turn the bus that is humanity - the entire ecosphere, really - from the edge of the cliff that is mass extinction to collective enduring flourishing.

This is the vision of this week's guest, Dr Victoria Hurth. Victoria was with us back in Episode #308 and I have put a link in the show notes so you can listen as she describes her new book, Beyond Profit; Purpose-Driven Leadership for a Wellbeing Economy and the ISO 37011 Standard which she is helping lead - and which is framed exactly around these philosophical concepts. Near the end of that podcast, Victoria mentioned that she is a practicing Stoic, and that she finds within its teachings, a moral philosophy compatible with our navigating the pinch point of the poly crisis.

And so clearly, we had to have another conversation. This is it. As we did last time, we ranged far and wide touching on what it means to be in service to the world; how we might choose to live a purpose-driven life and what that purpose might be; what does it mean, anyway, to live a good life, and can everyone access it? We explored the difference between religion, spirituality and philosophy and ethics, how we can expand to whole systems, or see ourselves as a system and how we might live a life that is wise, just, courageous and temperate.

As a bit of background, Dr Victoria Hurth is an Independent Pracademic who works in service to the world clarifying its consensus on what matters, before we lose it. She firmly believes that we need to dedicate ourselves to the long-term wellbeing of all as the ultimate shared purpose, and then co-create the outer-most governance system to frame the strategies/behaviours/outcomes that will take us there. We don’t need everyone to sign up, but we do need a critical mass of people at all levels of our organisations from government, to NGOs to industry and beyond.

To this end, Victoria co-led the five-year development of the global ISO standard in Governance of Organizations (ISO37000), was Technical Author for the first national standard in Purpose-Driven Organizations and is currently Project Leader of the development of an equivalent ISO (ISO37011). Victoria is a Fellow of the University of Cambridge Institute of Sustainability Leadership (CISL), Director at the Soil Association Certification Ltd and advises Planet Mark, and UnaTerra Venture Capital. She has over 25 years’ global experience in business transformation and is a full time Associate Professor of Marketing and Sustainable Business. Alongside all this, she is also a practicing Stoic.

Links

Episode #308
Beyond Profit book

Victoria’s website
Victoria on LinkedIn

Purpose-Driven Organisations– community

Books
Stoicism and Emotion by Margaret Graver
The Enchiridion by Epictetus
Beyond the Individual: Stoic Philosophy on Community and Connection by Will Johncock

Podcasts
Practical Stoicism with Tanner Campbell

AI Generated overview of Stoic practice created by Victoria (Claude)

—About Accidental Gods—

We offer three strands all rooted in the same soil, drawing from the same river: Accidental Gods, Dreaming Awake and the Thrutopia Writing Masterclass

Our next Open Gathering offered as part of our Accidental Gods Programme is 'FALLING IN LOVE WITH LIFE' which will run on Sunday 17th May 2026 from 16:00 - 20:00 GMT - details are here. You don't have to be a member of Accidental Gods - but if you are, all Gatherings are half price.

If you'd like to join us at Accidental Gods, this is the membership where we endeavour to help you to connect fully with the living web of life.
If you'd like to train more deeply in the contemporary shamanic work at Dreaming Awake, you'll find us here.
If you'd like to explore the recordings from our last Thrutopia Writing Masterclass, the details are here

Manda and Louise both offer one-to-one Mentoring Calls. Manda is fully booked just now, but if you'd like to contact Louise, details are here.

Bob Lee Part 4: The Made-for-TV Murder Trial

Foundering

Ad break

The AI-powered Podcast Player