How to Adapt Your Marketing Strategies to Meet the Future of Revenue Strategies

Marketing is a part of it, but this has to be like a executive level go-to-market strategy. I think we need to be able to do a lot of the activities that right now we do through an SDR or an AE manually to people that don't want to buy and drive low productivity. If we're able to teach all of that information to customers at scale before they talk to our sales team, we don't have to educate them on these core concepts and try and convince them to buy. They're already primed to buy and then we need to help them get this into their company and be successful. It's a massive unlock for the future of revenue strategies.