What If Instagram Only Took 15 Minutes a Day? with Gemma Watts
Point Of The Story
Four content pillars: stories, skills, symptoms, shifting objections
Gemma introduces the four-part framework to brainstorm repeatable content and generate many posts weekly.
Okay, listen. I timed myself making a single carousel post, and it took me 55 minutes and 53 seconds. (I have Toggl receipts.) So when Gemma Watts said you could run a whole social media strategy in just 15 minutes a day, I was like… girl, be serious.
But turns out… she was!
Gemma — aka The Social Cottage, aka the queen of cozy social media strategy — is a former teacher turned content strategist who helps business owners market themselves without letting social media devour their entire life.
This might be the most get-your-life-together episode of season 2 — Gemma gives you a full, step-by-step system to make your content take less time, feel more fun, and actually do something for your business. There’s even homework at the end, so grab your notebook!
TOPICS & TANGENTS
— Why your content is taking too long to make
— Gemma’s 15-minute strategy for showing up consistently on social media
— The “stories, skills, symptoms, shifting objections” content system and how to use it
— The ADHD struggle of putting laundry in but never taking it out
— Why motherhood doesn’t have to be your only source of fulfillment
— How to grow an Instagram account from zero with no welcome post
POINT OF THE STORY
You don’t need to post daily Canva masterpieces. You just need a system that works with your brain (and 15 minutes a day).
GIVEAWAY
Want a free order of bean water on me? Tag me @btlcopy and Gemma Watts @thissocialcottage on your Instagram story while you’re listening, and one lucky winner will get TWO caffeine fixes on me!
AND — count how many times we drop the F-bomb in this episode. DM me the number, and you could win a prize!
Love you, mean it. 🖤
GEMMA LINKS
— Follow Gemma on Instagram
— Check out her website
— Follow her on Substack
— Get Gemma’s prompts in your inbox
— Get her FREE Caption Creator
— Get her 15-Minute Growth Guide
— Gemma’s walkout song
BTL LINKS
— Use code "MILLIONAIRE" for $100 off my website copywriting course, Site Series Sprint.
— Join the Point of the Story community on Slack.
— Leave feedback or episode requests in our Suggestions Box.
— To stay up to date with all things Point of the Story, follow on Instagram and Substack.
— Follow me on Instagram, Threads, and Substack.
— Subscribe to my newsletters Tuesday Table of Contents for one marketing tip, once a week and Millionaire Moment for the insider tea on how I plan to make $1 mil in sales by my 31st birthday.
— Check out my website betweenthelinescopy.com.
OTHER LINKS
— The girl who talks to her baby on Tiktok
TIMESTAMPS
00:00 Intro
00:24 Meet Gemma, the Cozy Strategy Queen
01:41 Rapid-Fire Squirrel Brain Questions
18:57 The 15-Minute Social Media Strategy
26:12 Why Your Captions Take Forever
28:29 The Only Planning System You Need
34:28 "Expert" Social Media Advice That Makes Gemma Cringe
38:51 How to Not Hate Social Media
45:01 What to Post and How Often
52:40 Starting From Zero: Gemma's 3-Step Plan
55:17 Closing
This episode was edited by Adrienne Cruz.
Mentioned in this episode:
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