
RV E35 - Splitting the Funnel | Revenue Vitals Live #4
GTM Live
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Product Led Growth - How Does This Apply to Product-Led Growth?
Most companies including the the data that I showed are using a two-step conversion process where it's step one Fill out the form step two the sales person or SDR Ask to chase someone around and try and get them to convert to a meeting. Most companies do it that way which is just more Illustration of the inefficiencies that the data dry the data will show you And then when it comes to product-led growth they're still doing all of the same things that this company is doing But instead of trying to get someone to get to an ebook they're trying to get them into a free trial Right, so they're stilldoing high volume Google ads. They're still doing high
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