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Episode 03 - Ui / UX & CRO CAN'T BE IGNORED

Chew on This - Digestable DTC Content

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Tests to Drive AOV

The first test was to see if we can improve AOV. People are now adding, I believe closer to two to three products versus one and a half to two. We established the winner was the side cart. Now how can we incentivize a larger purchase? And we had to custom code this entire gamified thing where there's a proper bar on top. It adds a free gift when you hit a threshold.

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