Intro

Anne Currie hosts Anna Forlati to discuss why sustainability is not a cost center but a business advantage. Drawing on her journey from UX designer to Head of Digital Sustainability and Impact, Anna explores how inclusive design, ESG strategy, and cultural change can make digital products more resilient, ethical, and profitable. From B Corps and EU regulation to GreenOps and AI efficiency, the conversation reframes sustainability as a mindset shift that aligns purpose, performance, and long term value.

Learn more about our people:

• Anne Currie: LinkedIn | Website
• Anna Forlati: LinkedIn | Website

Find out more about the GSF:

• The Green Software Foundation Website 
• Sign up to the Green Software Foundation Newsletter

Resources:

• Why inclusive products are green products - TetraLogical [11:57] 
• Green AI: Hype or Hope? | Harvard Magazine 
• GenAI Ecosystems Are Software, Not Magic: What It Takes to Build Something You Can Live With | by Wilco Burggraaf | Medium  

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