Today on the show, we have a great episode digging into the world of grocery. First up: Elly Truesdell, cofounder and managing partner of New Fare Partners, one of the only women-led VC firms investing exclusively in the food and beverage space. She came up at Whole Foods, helped put RXBAR and Bachan’s on the map, and now she's behind some of the most interesting consumer packaged goods bets happening right now.
Then: Jake Karls, cofounder and chief rainmaker at Mid-Day Squares, the functional bars company that is making serious noise. We talk about growing the company through hard work and marketing savvy, and how Karls and his cofounders landed on the idea in the first place.
Read: the New Fare Substack
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