RV E48 - “Content is the Fuel” | B2B Content Podcast with Edward Purmalis
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Podcast Advertising
B2b companies don't do influencer marketing seriously even though it would be highly effective for their business and building trust and creating demand. They don't do it because of the exact same reasons. It's like a manual marketplace. You can't have some blanket offer like we'll give you 200 bucks or something like that And then actually like building a business case running a test is incredibly challenging with how companies measure Success today. So while I believe that they're both influencer marketing and whether macro or micro podcast advertising strategies are good ideas I actually don't see b2b companies taking them seriously anytime soon.
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