TikTok Is Creating Music Stars – And The Music Industry Is Watching
Consider This from NPR
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The Transformation of Music Promotion in the Era of TikTok
This chapter explores TikTok's transformation into a major force in music promotion and its effects on the industry. It highlights how the platform's popularity is reshaping trends and impacting artist success, as seen in examples like Doja Cat's hit 'Say So'.
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Transcript
