Today I am coaching Lucy Turner, an interior designer who focuses on designing homes with an emphasis on Feng Shui. Given the nature of her speciality, Lucy often becomes booked out with 1:1 clients, and she doesn't know how to keep her audience engaged until they can work with her. In today's episode, we explore strategies to identify the differing needs of your audience versus your ideal client and how to best serve both.
- Why it's critical to structure your offers to address the Magician's Gap, whilst nurturing your audience
- How clarifying your sales funnel can help with building long-term relationships
- Why it's important to strategically set your marketing calendar to create content that is more intentional and meets your ideal client where they are at
- The power of audience research and how it can help to identify the difference between your audience, your ideal client and valuable content that resonates
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