Why service businesses and franchising copy work

Richard built HomeServe into a £4.1 billion global company operating in 10 countries, starting with just £50,000 and multiple early failures.

In this episode, he breaks down the near-collapse moments, the pivot that changed everything, and the exact business model that scaled globally.

He also shares his 9-step framework for building a billion-pound company, insights on bootstrapping vs. raising capital, and why copying proven ideas beats chasing originality.

A masterclass in scaling, resilience, and strategic execution.

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