Intro

In today’s quick discussion, John Kaplan sheds light on a challenging decision for many reps: walking away from a deal. As ever, John shares the no-nonsense approach to sales qualification that has brought value to so many. This episode’s talking points include:

• The importance of voracious qualification.
• Signs that you should consider leaving an account.
• Common gaps in deals that require sellers to take action.
• Generating a significant enough pipeline to prevent the need to cling to a lost cause.

Here are some additional resources:

• Get MEDDICC Certified on Ascender!
• Prospecting Certification | Ascender Course Series
• Improve Sales Qualification: Know When to Walk Away | Ascender Article
• The Sales Conversations You Need for Great Qualification | Ascender Article
• Ascender’s Best Content on Decision Criteria | Ascender Article
• Building a Rhythm Around Pipeline Generation | Podcast
• Being Confident in Your Selling Process | Podcast

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Check out this and other episodes of the Audible-Ready Sales Podcast on Apple Podcasts, Spotify, or our website.