Privacy and Competition - What Happens When There's Real Privacy and Competition Concerns?

There may be genuine and important attempts to compete on the basis of privacy quality that ar responding to consumers needs. But sometimes firms are essentially saying, we'll keep your darter safe in our walled garden. So you're just looking at a pretext. The bigger tension arises where firms or platforms have built up a whole equo system where they lock their consumers in and lock their rivals out. Catherine mentioned apples, ap tracking transparency and ngiggles privacy sand box, which both diad with tracking in different ways. They are pretty popular with use but not so much with competitors. That's led to a few complaints and investigations in other jurisdictions.