#7: Scott Hamilton—How to Show Up, Hit Your Goals, and Win Big
The StoryBrand Podcast
00:00
The Curse of Knowledge
"We really want you to be able to scale up and change the lives of more kids," he says. "You've got a great looking website, it's very clean, very simple, very clean, concise." He adds that there is one huge room for improvement in your messaging: When we go to your website, we see an image. And because there's no text over the image telling us what the image is about or why the image is there, we really get lost right away. 'The problem with the brain is that as soon as it goes to your site, it's filling in all sorts of gaps'
Play episode from 33:47
Transcript
