How Laura Mercier Set the Standard for Influencer Marketing

I think it's really good that you tell this story because I think at this point in your career, there's a lot of people listening that probably aspire to do what you have done. You're one of the first people to have like a national campaign with a massive brand. It opened up space for influencers everywhere. And maybe you can talk a little bit like what it's taken to get the brand here.

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