Denis McQuail, “Perspectives on Mass Communication” (Open Agenda, 2021)
New Books in Science, Technology, and Society
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The Future of Public Broadcasting
Most people are of the view that as far as the media goes, we could be doing a better job. But i think for a society to make that kind of normat is risky anyway. What were once certain very large a media organizations like lagogle and er and ande whatever, have acquired great power with ramifications on traditional press and broadcasting. And it's being done in the name of freedom and diversity and choice and endless possibilities, but actually not really having that as its purpose. Its purpose is to maximise the income that can be gained, usually from secondary advertising and so on. The promise of the world wide web was made in thenese promise. It wasn't a no one
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