Intro

There is a certain type of lead magnet that converts like crazy. And yet, nobody uses it, especially financial advisors!

Some advisors are simply too lazy (or pretend they're too busy) to do it. Others have been led astray by marketing gurus who foolishly advise against it. Some are just unconvinced it will work before they try. And there's a smaller fraction of advisors who simply don't know that this specific type of high-converting lead magnet exists or that it naturally leads to higher quality and wealthier clients.

If you're in that smaller fraction of advisors, this episode will melt away your ignorance (for better or worse).

This is NOT the easiest lead magnet to create. In fact, it's the hardest and by a wide margin.

That's why it's so wildly effective.

If you want the easy route, find another podcast to listen to.

But if you're willing to do the hard work of sowing, so you can reap the long-term rewards, listen now.

Show highlights include:

• A new way to think about lead magnets that not only create some extra cashflow, but also enhance the quality of your clients (1:06)
• The counterintuitive reason longer lead magnets (like a 57-minute webinar presentation) often win against skimpy ones (like a checklist someone will open once then forget forever) (2:20)
• How to quietly erase competitors from your market's minds while also filtering out the low-quality noise and only attracting wealthy, high-quality clients (4:33)
• 3 foundational reasons why so-called marketing gurus are especially vicious and ineffective for financial advisors (5:32)
• The "LD" formula for cooking up lead magnets that are so persuasive some clients might skip past the appointment and hire you directly (6:10)
• How to hijack your market's psychology and "ethically force" them to trust you completely. (This is Psychology 101, but I'm shocked by how few advisors ever even think about this.) (8:08)
• The subtle "mental jiu jitsu" trick that subconsciously makes your market value you more than your competitors (10:12)
• Why creating a lead magnet designed to repel is more important than one designed to attract (yes, even if it tanks your conversion rate!) (12:31)
• How a "Map of Lead Magnets" can make you so persuasive to your ideal clients that it should almost be illegal (17:38)

Since you listen to this podcast, I want to give you a gift:

If you subscribe to the Inner Circle Newsletter, I'll send you a collection of seven "objection busting" and copyright free emails, personally written by me, that you can use right away to begin getting more clients. Sign up here: https://TheAdvisorCoach.com/Coaching. Then, let me know you subscribed, and I will reply back with a link where you can download them for free.