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Ep. 647: Brennan Dunn Interview with Michael Covel on Trend Following Radio

Michael Covel's Trend Following

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How to Write Conversion Copy

I don't think there's an army of virtual assistants out there that have duplicated your way of thinking. Influences for me have been many, but the two that I'm going to point out are Amy Hoy and Jonah Weeb. When it comes to actual conversion copywriting, we're one of the evil sofists that Socrates hated so much. In this case, what we're doing is we're trying to find a way to say, I have a business offering. And now it's my job to give you to buy that.

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