Upsells and pricing strategy

Headway is one of the biggest spenders in mobile marketing, generating hundreds of millions in revenue through its insanely effective Web2App funnel.

In this breakdown, Steve P. Young and Igor Lyubimov, CEO, web2wave, reveal the exact flow Headway uses to turn cold traffic into paying users — and how you can model it for your app.

You’ll discover:

✅ The psychology behind high-converting Web2App funnels

✅ How Headway turns quiz-takers into subscribers

✅ The “winback” email sequence that drives extra revenue

✅ Smart upsells & pricing tricks that boost LTV

✅ Why longer funnels sometimes convert better

If you’re spending money on Meta, TikTok, or influencer ads, this strategy could completely change your ROAS.

Try web2wave: https://web2wave.com

Special App Masters Offer: Get the lowest plan for $199/month + concierge service to help you build your funnel — mention 'App Masters' on your call with the web2wave team or in chat after creating your account

👉 Watch now to learn how to build a Web2App funnel that actually makes money.

Check out Diversify Your Facebook Ads with Web2App Campaigns:

https://youtu.be/NMtxdFyV3E8

Check Headway:

https://apps.apple.com/us/app/headway-daily-micro-learning/id1457185832

The Anatomy of a High-Converting Paywall

https://youtu.be/7B3Y2THVEEw

The Beginner's Guide to Meta Ads for Web2App Campaigns (Part 1/2)https://youtu.be/BtEN-jVhpt8?si=JXNdQCl4rFClOtUD

You can also watch this video here: https://youtu.be/ELt0hjABIqY

Want expert guidance to grow your app?

Book a quick call with App Masters:

https://appmasters.com/contact-us/

Get training, coaching, and community: https://appmasters.com/academy/

*********************************************

SPONSORS

You don’t need a big team or budget to succeed in ASO.

ASOMobile helps you find the best keywords, track your rankings, and see what competitors are doing — all in one simple platform.

And if you want to keep growing, use the promo code APPMASTERS40 to get 40% off any plan, for any period at http://bit.ly/49y6rEP

*********************************************

Launch a high-performing branded Web Shop in minutes—or build a fully custom storefront without the hassle.

Xsolla’s modular solution reduces platform fees, supports 1,000+ global payment methods, and ships with built-in LiveOps and customization tools—so every purchase puts more revenue back in your studio’s pocket.

Check out now: https://tinyurl.com/43hda5tf

*********************************************

Follow us:

YouTube: ⁠AppMasters.com/YouTube⁠
Instagram: ⁠@App Masters
Twitter: ⁠@App Masters
TikTok: ⁠@stevepyoung⁠
Facebook: ⁠App Masters⁠

*********************************************