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RV 53 - The Wedge Strategy, AI-Enabled Web Search, Converting Events to Sales Opportunities, and More! | Revenue Vitals Live #13

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How to Sell a Leak Detection Solution to Your Customer

I don't see it being all that differently except for the The positioning and messaging that's wrapped around the content. There's just a lot of angles to take on it. So it's hard to come up with like this is the exact piece of content that You should create But I think that that that overall direction is the right one for this application Yeah, that's super interesting. couple six steps back Because I think it would be interesting in your train of thought to say okay What if we have assumed this isn't a b2b? And they're selling into the company that the hvac technicians work for how would you think about it or approach it any differently? Yep, so

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