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The Advanced Selling Podcast
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The Human Transaction
The seller's goal is to create an environment of safety with a prospect, whether they're Spanish, French, Indian. Fundamentally, I am getting more and more in tune with the fact that flat out people today anymore don't want to be sold. That whole concept of you sold me on your idea? The deal is really gone. What people really want is they want help. They want people that's going to make their life easier and better off. We don't need to complicate it. It's very simple. If we, whether you're in Timbuktu orTimbuktu, you sit down and you say, look, I'm my intent here. And
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