The Winter Olympics and the World Cup are not the only international competitions kicking off this year. The Enhanced Games is gearing up for a May debut as well, with the injection of some SPAC cash and potentially some other performance enhancing substances.
This week, we speak with Maximilian Martin, CEO and Co-founder of The Enhanced Games. It announced a $1.3 billion combination with A Paradise Acquisition Corp. (NASDAQ:APAD) in November.
Max explains why he has endeavored to create this new competition where athletes may use banned, but otherwise legal substances to up their game, and how the company plans to parlay this event into a broader consumer business. How do you get athletes to walk away from their existing careers for this experimental idea and what kind of precedent is there for such a venture?
