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Ep. 727: Tero Isokauppila Interview with Michael Covel on Trend Following Radio

Michael Covel's Trend Following

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The Origins of Mushroom Coffee

The idea to a finished person of upgrading coffee or using mushrooms with coffee was not that radical and there was already some initial like companies or individuals who've been testing with it. The product development was easy because finished people consume more coffee than anybody else in the world. One cup of this chaga quote unquote tea would equal to like 30 pounds of karate in antioxidant so the other one was that we had sold in retail we had distributors and in Europe every country kind of has its own language and labels and all that complexity in the US.

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