Does saying “I’m vegan” feel uncomfortable? Does “plant based” feel empty?
This episode breaks down why that reaction is so common—and how a few behavioral science concepts can help you stay regulated in social situations, and keep moving forward without needing to be “audit-ready.”In this episode, you’ll learn:
Why “vegan” can feel like an identity label with social consequences (not just a food preference)
The Spotlight Effect: why your brain overestimates how much other people notice you
Do-gooder derogation: why ethically motivated choices can trigger defensiveness in others (even when you’re being calm and low-key)
Why “plant-based” can feel easier to say—and what you gain/lose with each term
The 3 conditions that help change actually stick (from Self-Determination Theory):
Autonomy: it feels like your choice
Competence: you feel capable
Relatedness: you feel connected, not isolated
Simple “in-the-wild” scripts to use when the V word gets caught in your throat
Why consistency beats purity, especially in the early awkward phase
Listener practice for the week:
Try one “label-light” sentence one time, in the wild:
“I don’t eat animal products.”
“I’m vegan—no stress, I’ll find something.”
“I’m trying to eat vegan.”
“I’m keeping it plant-based today.”
You’re not doing this for other people’s comfort. You’re doing it to keep yourself regulated while you learn, experiment, and build a practice that lasts.
Key takeaway:
That awkward, self-conscious feeling isn’t proof you’re doing it wrong. It’s a normal human response to belonging and identity—and it gets easier with practice.
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For more information, to submit a question or topic, or to book a free 30 minute Coaching session visit veganatanyage.com or email info@micheleolendercoaching.com
Music, Production, and Editing by Charlie Weinshank. For inquiries email: charliewe97@gmail.com Virtual Support Services: https://proadminme.com/
