What's the Difference Between Good Packaging and Bad Packaging?

There's a lot of elements just within one single label that I think is just often overlooked. With obvie, obviously we wanted to disrupt a little bit and do something that wasn't out there. That was kind of our first feel of how the brand was going to look. And we did something completely different. But as far as being technical and packaging that's aesthetically pleasing, and now there's different types of people. There are different types of designers. So everything at the bottom is what separates good packaging from bad packaging.

Play episode from 13:09

Transcript

The AI-powered Podcast Player

Save insights by tapping your headphones, chat with episodes, discover the best highlights - and more!

Get the app