
S2 E37 - Is it Time to Ditch Variable Compensation Plans for Sales? | Part 2
Stacking Growth | The B2B Marketing Podcast
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How Does Detaching From the Outcome Impact the Buyer Experience?
Sellers lie to themselves by saying that we can really truly detach from the outcome, says cassidy. When you go through a sales process, specialyif you're having make a tough month, or you're closer to the end of the month, you can feel clouded judgment. And so i think you create a much better buying experience when there actually is no outcome. Nothing changes for me if you buy er, you don't. Ah, now, tat's nought to say that performance isn't important as a separate topic,. but financially, like me paying my rent on times is not at risk.
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