The Internet Is Secretly Powered By Billions Of Tiny Auctions
Odd Lots
00:00
How to Bid Quickly and Effectively
The technology is referred to as you ready, Joe? Another acronym, RTB, real-time bidding. The publisher always has the option of showing you a house ad if they don't get a proper real-time bid that they could match up within time. This all goes through three counter parties and to end if you're counting.
Play episode from 11:37
Transcript
