User testing reveals real usability issues

Clarity trumps persuasion. And yet us humans have a tendency to overcomplicate things. Ecommerce sites? Filled with text. Product descriptions? All about the brand owner and not the customer. These kinds of observations seem obvious or overly simplified from the outside looking in but brands constantly overlook them because they're so focused on generating more revenue only. Matthew Stafford, Managing Partner at Build Grow Scale, enlightens us to the problems he regularly sees when sites lose customers due to over-complication. Mindset has a lot to do with it. Are you invested in the solving the problem for your customer? Or are you focused on how great you look as a brand? Why are we asking all these questions in the show notes? Because questions bring clarity. They get people thinking. Grab a blanket and a cup of coffee, or don't, and get ready to better understand how to generate the right mindset that leads to greater results.

The Longer Game is a podcast focused on leaning into the trends and advancements in retail so brands see a clearer path to success across ALL channels. We’re looking at retail in a whole new way, looking to better understand the future of retail. It’s Retail Reimagined. Sharing hope about the future. No one channel can a business sustain. Go omni-channel.

Like what you’re hearing? Subscribe to our channel and make sure to click or tap the bell so you get notified whenever new episodes drop.

Want to learn more about The Longer Game?

Head over to https://thelongergame.com to read show notes, watch more episodes, or contact us.

Follow us on LinkedIn: https://linkedin.com/company/thelongergame

Follow us on Instagram: https://instagram.com/thelongergame

Follow us on Facebook: https://facebook.com/thelongergame

Our guest's Name is Matthew Stafford. Over the past three decades, Matthew Stafford has been entrepreneurial and has successfully built several businesses across various industries, including concrete, brick and mortar locations, POD, and software-based ventures. Matthew Stafford, the Managing Partner of Build Grow Scale and an equity owner of some in-house e-commerce brands, has knowledge and expertise, enabling him to mentor thousands of store owners through paid e-commerce groups and live events. His experience has also allowed him to help hundreds of e-commerce brands scale past the million-dollar mark, with many hitting the $10 million mark. To top it off, he's been speaking on stages about e-commerce optimization for the past seven years! In fact, before COVID-19, BGS hosted the largest yearly e-commerce-focused event in North America - BGS LIVE.

You can find them at...

Website: https://buildgrowscale.com/book-a-call

Find them on LinkedIn: https://www.linkedin.com/in/matthewstafforddotcom/

Find them on Instagram: @build.grow.scale

Find them on Facebook: @matthewjacobstafford

Michael Maher, the host, would love to connect with you. Reach out to him at…

Email: michael@thinkcartology.com

LinkedIn: https://linkedin.com/in/immichaelmaher

This podcast is sponsored by Cartology and Podcastify Me. Cartology is a customized, done-for-you service agency that helps brands accelerate growth and get profitable on the Amazon marketplace. They work directly with brands to create strategy and then go right out and execute it. Want to find out more?

Website: https://thinkcartology.com

Find Cartology on LinkedIn: https://linkedin.com/company/cartology

Find Cartology on Instagram: https://instagram.com/thinkcartology

Find Cartology on Facebook: https://facebook.com/thinkcartology

Podcastify Me is designed to help coaches of all kinds enter the podcasting space with minimal lift for them.

Website: https://podcastify.me

Find Podcastify Me on LinkedIn: https://www.linkedin.com/company/podcastify-me/

Find Podcastify Me on Instagram: https://www.instagram.com/podcastify.me/

Find Podcastify Me on YouTube: https://www.youtube.com/channel/UCf2biqOTN2UbZ5aaM4Sx6NQ