I sat down with my friend Briar Cochran to discuss content strategy and why the content game has permanently changed. The supply of posts has exploded, attention is getting more expensive, and most creators are still running an outdated 2022 playbook. Then wondering why views are dropping. In this episode, we break down what’s actually happening in the market and why there’s still a huge window of opportunity for creators who are willing to reinvent, test, and treat content like a long-term compounding asset.
Briar also shares a practical framework: Content → Connection → Conversion. We get into what it really takes to stand out (without copying tired hooks), the formats working right now (green screen, whiteboards, Q&A, carousels, split-screen), and how to convert attention into business results. If you want to build a personal brand that drives real trust, real relationships, and real revenue. This is the new playbook.
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CHAPTERS:
00:00 — The new content era
00:18 — Meet Briar (social media isn’t dead)
01:15 — Reinvention wins
01:34 — Why views dropped
02:09 — Supply vs demand
02:50 — The 2–3 year window
06:19 — Think long-term
07:08 — 1% improvements
10:25 — Content fatigue
11:50 — 70/30 testing
13:03 — 5 winning formats
17:09 — Stop copying hooks
20:43 — Content → Conversion
37:33 — Follower quality
49:58 — Monetization playbook
