Strategic shift: Apple goes downmarket

• Pre-show: The best (but slowest) website on the internet
  • Million Dollar Homepage
  • 2013 BMW M5 (PDF)
  • 2014 Honda Accord (PDF)
• M4 iPad Air
• iPhone 17e
• New displays (‼️)
  • Studio Display 2
    • A19 per MacRumors
    • Some excellent throwback snark from Jack Wellborn
  • Studio Display XDR
    • Day-one software update
    • Mac support
      • 120Hz-worthy Macs
• M5 MacBook Air
  • No change in RAM upgrade pricing?
• M5 Pro & M5 Max
  • Efficiency cores still exist
• M5 Pro & M5 Max MacBook Pros
  • If you squint, a 64GB MBP got cheaper
• MacBook Neo
  • Name leak
  • Prior art
  • Jason’s review & charts
  • No indicator light
  • Jason’s observation about the Apple logo
  • Announcement video
• Post-show: John had a post break containment
  • Context collapse
• Members-only ATP Overtime: Apple’s video podcast experience
  • HLS
  • Dan Moren notes prior art
  • Not based on RSS, laments Manton Reece
  • Stephen Robles’ video

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