RV E48 - “Content is the Fuel” | B2B Content Podcast with Edward Purmalis
GTM Live
00:00
Aspects of Self-Reported Attribution
Self-reported attribution is a new way to measure the success of content programs. The KPIs that companies set up for marketing are often driven by touchpoint based software digital attribution. But self-reported can provide insight and data that doesn't show up in those types of models. It's critical for B2B companies right now, says John MacIntosh.
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